PR Materials for Urban Infrastructure

The Project

Catalyst Connector, an urban infrastructure project in the United States designed by Perkins Eastman. A major pedestrian and transit connection requiring public support and stakeholder alignment before construction approval.

The Approach

NOR3D created PR-ready visuals using mixed reality: drone footage of the actual site combined with full 3D of the proposed connector. This grounded the project in real urban context rather than presenting it as an isolated concept.

Real neighboring buildings. Real traffic patterns. Real pedestrian flow. The mixed approach showed exactly how the connector integrates into the existing city fabric. Critical for public infrastructure projects where community understanding drives approval timelines.

The image set was built for media distribution: architecture publications, local news, stakeholder presentations, public engagement materials. One production effort serving multiple PR channels.

The Result

PR materials that communicated the project's urban impact clearly. When infrastructure projects need public buy-in, showing real context removes abstraction. People see how it affects their actual neighborhood. Real context accelerates understanding. Understanding accelerates approval.

Location: United States
Services: Brand, Validation
Approach: Mixed reality for public engagement

More to Discover

Image Gallery with Subtle Hover Effect
Modern building with angular metal roof
Cottage with metal roof and stone walls
Cottage with metal roof and stone walls
Responsive Testimonial Slider

Faster Clarity, Stronger Results

I’d tried several 3D studios, but nor3d stood out by quickly understanding the level of detail we needed. They brought our architecture to life and made the design process clearer from day one.

— Amir Nuspahic, PB & E

From Vision to Buy-In.

The video perfectly captured the atmosphere we wanted. It communicates our vision clearly and has become a powerful tool for building engagement.

— Lasse Fletscher Holm, Taarnbyhuse

Exceptional Quality

The team delivered beyond expectations, making our concepts visually stunning and incredibly accurate. Communication was smooth and efficient throughout.

— Sarah Williams, DesignPro

Reliable & Professional

Working with nor3d was a game-changer. They understood our vision immediately and brought it to life faster than we imagined.

— John Smith, ArchiVision

Creative & Fast

The designs came out better than we imagined, and the workflow was incredibly smooth. Highly recommend this team!

— Emily Clarke, BuildTech

Professional Communication

They always kept us updated and responded quickly. The final result perfectly matched our expectations.

— David Lee, UrbanDesign